Service quality enhancement is crucial for any business entity. Understanding the service quality gaps helps in improving the customer service. Good customer service quality is essential for enhanced Read More »
Japanese consumers have always been placed as one of the most highly loyal consumers in the world who are committed to purchasing certain brands for products in many different industries, such as Read More »
The practice of mobile behavioral advertising, which involves monitoring and analyzing customer mobile browsing behavior and location in order to provide behavior-based personalized advertisements, Read More »
The current study used 5 factors (bedroom, building quality, facilities, and monthly rental) to predict preference for student housing in South Africa. A five-point Likert scale was used for Read More »
For some time, debate has been taking place around consumer behaviour and actions in relation to AI agent service failure vs human agents service failure and how organisations design appropriate Read More »