Customer Satisfaction

Article

INFLUENCE OF SERVICE QUALITY AND TRUST IN SPREADING POSITIVE WOM AND INCREASING LOYALTY OF A

Service quality enhancement is crucial for any business entity. Understanding the service quality gaps helps in improving the customer service. Good customer service quality is essential for enhanced Read More »

Date: 2021
Author: Bidyut Jyoti Gogoi
Contributor: eb™ Research Team
Article

Brand Commitment As Predecessor To The Factors Of Continuance Intention

Japanese consumers have always been placed as one of the most highly loyal consumers in the world who are committed to purchasing certain brands for products in many different industries, such as Read More »

Date: 06/25/2024
Author: Donald L. Amoroso, Pajaree Ackaradejruangsri
Contributor: eb™ Research Team
Article

Ethics Of Mobile Behavioral Advertising: Antecedents And Outcomes Of Perceived Ethical Value Of

The practice of mobile behavioral advertising, which involves monitoring and analyzing customer mobile browsing behavior and location in order to provide behavior-based personalized advertisements, Read More »

Date: 07/24/2018
Author: Mercy Mpinganjira, Daniel K. Maduku
Contributor: eb™ Research Team
Article

FUNCTIONAL CONGRUENCE, STUDENT SATISFACTION, AND STUDENT HOUSING PREFERENCE

The current study used 5 factors (bedroom, building quality, facilities, and monthly rental) to predict preference for student housing in South Africa. A five-point Likert scale was used for Read More »

Date: 07/11/2023
Author: Mthobisi Nhlabathi
Contributor: eb™ Research Team
Article

EXPLORING CUSTOMER PERCEPTIONS OF ARTIFICIAL INTELLIGENCE AND SERVICE FAILURE RECOVERY

For some time, debate has been taking place around consumer behaviour and actions in relation to AI agent service failure vs human agents service failure and how organisations design appropriate Read More »

Date: 07/11/2023
Author: Wilson Ozuem, Jones Fonchin, Caroline Jawad
Contributor: eb™ Research Team
CATEGORY