Customer Satisfaction
If No One Saw It On Instagram, Was It Any Good? Examining Received Attention As A Social Benefit Of
Consumers frequently share experiences online for self-presentation purposes (Schau and Gilly 2003). Social benefits of such sharing are realized when others provide explicit feedback (likes and Read More »
Understanding The Framing Of Recommendations
Consumers receive product recommendations on a daily basis. Whereas prior research mostly focused on how to improve the accuracy of recommendations (e.g., Bodapati, 2008; Swaminathan, 2003), research Read More »
“I Desire A Brand When I See How They Are Different From Me”: Differential Effects Of Blatant
People choose brands to express their self-concepts (Carroll and Ahuvia, 2006, pp. 82). When the brand they aspire to does not consider them as valuable consumers, they feel being rejected. In this Read More »
A Complete Consumer Journey: Tracking Motivation In The Marketplace
Traditional models of shopper motivation assume that a consumer arrives at a store with a particular goal in mind and shops according to that goal. As a result, the majority of studies on in-store Read More »
Spreading Of Alternatives Without A Perception Of Choice
Choosing a product changes a consumer’s attitudes toward it. Brehm (1956) classically demonstrated this by asking consumers to first rate several products, and then choose between two they had Read More »
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