Customer Satisfaction
Customers Loyalty: Does Value Co-Creation Become Indispensable For Universities?
This paper investigates the direct and indirect relationships between customers` participation in value co-creation activities (CPVCA) and their loyalty. Quantitative research approach is adopted, Read More »
Author: Ayman Mahmoud Bazzi, Alaaeddine Abbas Ali, Nehale Mostapha
Contributor: eb™ Research Team
WHAT MOTIVATES PEOPLE TO PURCHASE CHOCOLATE BRANDS: ITALY VERSUS RUSSIA
Today highly competitive business environment and more exigent customers call for using all available company's resources especially a company's brand for providing better consumer satisfaction. We Read More »
The Role Of Customer Experience In The Effect Of Online Flow State On Customer Loyalty
Purpose The Internet revolution has radically changed the means of conducting business all over the world in the past few decades. The digital medium enables consumers worldwide to shop online Read More »
Author: Guzide Oncu Eroğlu Pektaş, Adnan Veysel Ertemel, Mustafa Emre Civelek, Murat Cemberci
Contributor: eb™ Research Team
Factors Affecting Customer Satisfaction Towards Online Shopping
Nowadays people are intended to do online shopping. Shop on the Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with Read More »
Author: Haslinda Musa, Mohd Amin Mohamad, Fararishah Abd Khalid, Namirah Ab Rahim, Nur Najihah Ahmad Zamri
Contributor: eb™ Research Team
Does Experience Lead People To Buy? The Formation Of Brand Loyalty Using The Theory Of Love On
This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362 Read More »
Author: Bertina Sjabadhyni, Martina Dwi Mustika, Kinanti Alvani Pane, Deepraj Kaur, Alvin Eryandra
Contributor: eb™ Research Team
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