Customer Satisfaction
Do Organizational Policies Matter? The Impact Of Service Guarantee On Customer Perceptions Of
Delivering fair service recovery is crucial to restoring customer satisfaction and repatronage. This study contends that organizational policies impact recovery fairness perceptions. Underpinned by Read More »
Date: 06/03/2014
Author: Benedetta Crisafulli, Jaywant Singh, Francesca Dall’Olmo Riley
Contributor: eb™ Research Team
Author: Benedetta Crisafulli, Jaywant Singh, Francesca Dall’Olmo Riley
Contributor: eb™ Research Team
It Might Be Exciting, But I’m Not In Mood Today. Mall Atmospherics, Shopping Behavior, And Mood
This research aims to demonstrate how both valence and arousal of incidental moods can moderate the relationship between the level of atmospheric arousal in a mall environment setting and shopping Read More »
Date: 06/03/2014
Author: Raúl Pérez López, Laura Lucia Palacios, Yolanda Polo Redondo
Contributor: eb™ Research Team
Author: Raúl Pérez López, Laura Lucia Palacios, Yolanda Polo Redondo
Contributor: eb™ Research Team
True Or False Customer Engagement Behaviour: What Can We Learn From Customers’ Touch Point
Customers’ engagement behaviours are considered an important source of value to the company. So far, the discussion has mainly been conceptual and focused on the company’s perspective. By Read More »
Effect Of Co-production Process And Outcome On Customer Evaluative Judgments
Co-production has increased substantially over the years. Nonetheless, how co-production influences customer evaluations remains vague. As co-production entails customers’ active participation in Read More »
Date: 06/03/2014
Author: Sandra Streukens, Sara Leroi-Werelds, Anne Merken
Contributor: eb™ Research Team
Author: Sandra Streukens, Sara Leroi-Werelds, Anne Merken
Contributor: eb™ Research Team
If You Are Attractive And Fair, I’ll Do It Myself! Assessing Mass Customization Processes In The
This research analyzes the impact of different mass customization toolkits (i.e. functional, aesthetic, and supreme toolkits) and mass customization toolkit options (many vs. few) on customers’ Read More »
Date: 06/03/2014
Author: Ursula Scholl-Grissemann, Karin Teichmann, Nicola E. Stokburger-Sauer, Benedikt Schnurr
Contributor: eb™ Research Team
Author: Ursula Scholl-Grissemann, Karin Teichmann, Nicola E. Stokburger-Sauer, Benedikt Schnurr
Contributor: eb™ Research Team
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
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Mobility - Unveiling Essence and Value of Mobile Technology
06/03/2014 -
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
06/03/2014 -
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
06/03/2014 -
The Impact of Culture on Own-Label Brands Performance
06/03/2014
