Customer Satisfaction
A Contingency Approach For A Profitable Complaint Management
This study aims to understand whether organizational responses to customer complaints improve customer profitability. To do so, the authors propose a contingency framework in which the effectiveness Read More »
Author: Iguácel Melero Polo, Jesús Cambra, F. Javier Sesé
Contributor: eb™ Research Team
Impact Of Customer’s Religious Commitment & Self-Image Congruity On Store Level Commitment
The present study makes an attempt to explore the impact of religion on customer’s store level commitment. In this study an integrated model is proposed which studies the impact of religiosity, Read More »
Valencia As A Port Of Call: Image, Satisfaction And Future Behavioral Intention. The Moderating
This study aims to analyze the image that Mediterranean cruise ports of call have on passenger satisfaction and, therefore, on future behavioral intentions. The differences on behavior have been Read More »
Can Take My Eyes Off - Making A Shopping List Reduces Visual Distraction In Shopping Situations
This research examines how shopping lists influence consumers’ susceptibility to impulsive purchases. It is argued that making a shopping list activates an implemental mindset, which reduces the Read More »
Author: Oliver Büttner, Benjamin Serfas, Arnd Florack, Markus Kempinski
Contributor: eb™ Research Team
Does One Step Forward Seem Larger Than One Step Back? Evidence Of A Progress Illusion In Goal
While many theories emphasize goal monitoring as a critical step in successfully pursuing goals like saving money or losing weight, surprisingly little research investigates whether consumers Read More »
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