Consumer Protection
Can FMCG Producers Get Away With Deceptive Packaging And Slack Filling? An Investigation Of
Although the practice of deceptive packaging is neither new nor unknown, the literature on this issue is very scare. The aims of this research are to discover the extent to which consumers are aware Read More »
The More The Merrier? The Effects Of Additional Information Through The Use Of Mobile Apps On
We investigate the impact of additional product information generated by the use of mobile apps on purchase decisions. We propose that additional product information provided by mobile apps Read More »
Author: Gerhard Wagner, Gunnar Mau, Hanna Schramm-Klein, Sascha Steinmann
Contributor: eb™ Research Team
Fairness Quality (FQ): A Multiple-Item Scale For Assessing Firms’ Fairness
To encounter firms’ perceived unfair behavior, we develop a measure of fairness quality (FQ) to assess firms’ fairness. Using the means-end framework, we conceptualize, construct, and test the fQ Read More »
Shopping Situations Elicit Arousal In Excessive Shoppers
The present study is the first that contrasts the effect of buying impulsiveness on arousal in non-shopping and shopping contexts. In a laboratory experiment we measured pupil dilation while Read More »
Author: Benjamin Serfas, Oliver Büttner, Arnd Florack
Contributor: eb™ Research Team
Active Return Management For Online Retailer
High product return rates and their associated costs pose major challenges to online retailers. We investigate whether online retailers always benefit from active return management by ana-lysing the Read More »
Author: Siham El Kihal, Christian Schulze, Bernd Skiera
Contributor: eb™ Research Team
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