A major difference between economic and psychological analysis of choice concerns the effect of having more options. Economic theory postulates that more choices should result in better outcomes Read More »
Intended Contribution to Knowledge. Zero waste initiatives are having a real impact on reducing food waste of edible and inedible parts of food. There are good zero waste practices for diverting food Read More »
Consumer researchers have long been interested in the association between social class and consumer preferences or “tastes” (Henry and Caldwell 2018; Martineau 1958). They have also shown Read More »
Nostalgia—commonly conceptualized as a longing for the past—plays an important role in shaping contemporary consumer behavior and market offerings (e.g., Belk, Ger, and Askegaard 2003; Brown, Read More »
While the discussion on the phenomenon of endowment effect has been on-going, it is surprising that few meta-analyses have examined this phenomenon exclusively. Three previous meta-analyses have Read More »