Consumer Protection
Seeing Brands Through Rose-Colored Lenses: When Fear Of Being Taken Advantage Of Leads To Increased
People often face issues and domains that they do not understand. As such, people are often dependent on experts to manage complex issues (Deci and Ryan 1985; Iyengar and Lepper 2000). In the context Read More »
Trust, But Verify: A Multi-level Examination Of Online Reviews And Persuasion Knowledge
Stories of companies (and pranksters) manipulating online reviews are abound in the news. These actions potentially affect consumer trust not only at the review-level, but also their perceptions of Read More »
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When Novices Have More Influence Than Experts: Empirical Evidence From Online Peer Reviews
Over the past decade, online peer review platforms have played a major role in shaping consumer choice. Eliciting and displaying online reviews has become a priority for many firms as part of their Read More »
Doing Worse But Feeling Better: Consequences Of Collective Choice
Consumer decisions are often made together with other people (Davis 1976). Nonetheless, marketing scholars typically investigate consumers as independent individuals who chose alone, leaving joint Read More »
Antecedents And Consequences Of Consumer Hope For The Brand Of Hydroderm With The Moderating Role
With the expansion of different brands in similar classes of products and the close competition of brand owners in attracting and retaining more customers, the production of ethical brands that are Read More »
Author: Abbas Ali Rastgar , Ghazale Taheri, Hooshmand Bagheri Garbollagh, Omid Solati Nejad
Contributor: eb™ Research Team
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