Consumer Protection
When A Sequence Of Decisions Leads To Unfavorable Outcome: The Conflicting Roles Of Perceived
Consumers make numerous decisions every day. These decisions may form a causal sequence in which earlier decisions influence subsequent ones. For example, a decision of which restaurant to go to is a Read More »
The Effect Of Perceived Elevation On Consumer Risk-Taking
We frequently use directional words such as “up” or “down” to talk about the concepts related to power. Sentences such as “he is at the height of his power” or “he fell from power” Read More »
Within-Category Versus Cross-Category Substitution In Food Consumption
Substitutes are goods that can replace one another by satisfying, at least partly, the same consumers’ needs (Nicholson 1998). When a desired product is not available or its price is deemed too Read More »
Author: Young Eun Huh, Carey K. Morewedge, Joachim Vosgerau
Contributor: eb™ Research Team
Effects Of Construal Level On Omission Detection And Multiattribute Evaluation
Consumers often rely on limited information that is readily available while neglecting missing information. Research has demonstrated that insensitivity to missing information results in Read More »
Author: Hélène Deval, Bruce E. Pfeiffer, Frank R. Kardes, Douglas R. Ewing, Maria L Cronley, Xiaoqi Han
Contributor: eb™ Research Team
Temptation’s Itch: Goals, Self-Discourse And Money Management Practices While In A Debt
This study examines long-term consumer temptation. We chose the context of consumers enrolled in a debt management program (DMP) as their history of getting into debt, and relatively constrained Read More »
Author: Mary Wolfinbarger Celsi, Stephanie Dellande, Russel Nelson, Mary C. Gilly
Contributor: eb™ Research Team
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