Consumer Protection
Walking Away From Compensatory Consumption: Self-Acceptance Changes Threat Appraisal
Consumer behavior researchers have documented that individuals frequently try to avoid threatening information by engaging in compensatory consumption—the increased purchase of or actual Read More »
Abstract Art As An Emotional Buffer
Art plays an important cultural role by acting as a medium of communication for important sources of information. Given this role, it is not surprising that art has permeated consumption specific Read More »
Beauty In A Bottle: Package Aesthetics Cues Efficacy Beliefs Of Product Performance
While consumers often shop in outlets with large product assortments, having no prior experience or knowledge to predict a product’s efficacy can pose a significant challenge at the point of Read More »
Author: Aparna Sundar, Theodore J. Noseworthy, Karen A. Machleit
Contributor: eb™ Research Team
Does Imbalanced Spending Sabotage Our Happiness? Moderating Influence Of Time Vs. Money
Consumers prefer to maintain a balance in how they spend money and time among different categories because both are critical but limited resources (Wertenbroch and Dhar 2000; Sheldon, Cummins, and Read More »
Known Unknowns In Judgment And Choice
Many consumer judgments and choices are made under conditions of uncertainty—from budgeting, planning and contracting to investing and insuring. Such activities require not only predictions of Read More »
Author: Daniel J. Walters, Craig R. Fox, Philip M. Fernbach, Steven A. Sloman
Contributor: eb™ Research Team
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