Probability is a janus-faced concept. Probability can be conceptualized either as the quantification of stochastic events (aleatory uncertainty) or as subjective degrees of beliefs (epistemic Read More »
Ethical consumption has long been considered a direct result of positive ethical attitudes and intentions of consumers. Ethical consumers have been classified as those who hold positive attitudes and Read More »
Pay-what-you-want pricing is a flexible pricing system which allows consumers to pay any price they want, typically including very small amounts or even $0. A classically selfish consumer might be Read More »
This research investigates the relationship between different types of consumer planning and resource constraint. The connection between resource constraint and planning has been acknowledged in Read More »
As people try to spend their money in ways that maximize their happiness, they need to trade off investments in experiential versus material purchases. Past research has shown that money allocated to Read More »