Consumer Protection
The Influence Of Time-Interval Descriptions On Goal-Pursuit Decisions
Consumers pursue numerous goals that are linked to particular time frames. Might one's likelihood of agreeing to pursue a goal fluctuate even if nothing about the goal's objective features changes, Read More »
Loosing Vs. Gaining Control: Enhancing Feelings Of Control Reduces Present Bias
Consumers regularly make decisions about the timing of their consumption. For instance, they decide how fast to ship an online purchase, when to take vacations, or when to make a large purchase. Read More »
Author: Kelly (Kiyeon) Lee, Selin A. Malkoc, Derek D. Rucker
Contributor: eb™ Research Team
Making Decisions For The Future: Value Of Delayed Durables And Shrinkage In Usage Duration
Durable goods provide not only immediate benefits but also an extended stream of benefits over their usage duration. Consumers often face situations where they have to make purchase decisions for Read More »
Empathy-Neglect In Embarrassment-Avoidance: Observations From An Outsider
As consumers, we often forgo opportunities to help ourselves and others in order to avoid embarrassment. Our fear of embarrassment prevents us from admitting we do not know how a product works such Read More »
Naive Or Savvy: How Credible Are Online Reviews For Credence Services?
Online reviews allow consumers to share information about their service experiences with other consumers. Theoretically, sharing this information should reduce market information asymmetries between Read More »
Author: Shannon Lantzy, Katherine Stewart, Rebecca Hamilton
Contributor: eb™ Research Team
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