Consumer Protection
Customers, Watch Out! Experimental Insights Into The Detection Of Fake Online Reviews
Consumers rely on experiences from other individuals expressed online when forming an attitude about a product and making purchase decisions. However, the trustworthiness of consumers’ online Read More »
Cutting Through The Online Review Jungle – Exploring Strategic Patterns Of E-WOM Handling
Consumers frequently consult online reviews before making purchase decisions. In today’s online environment, however, we find an abundance of online reviews for most products and services. In turn, Read More »
Determinants Of Contract Plan Choice
Service providers frequently offer contract plans and bind consumers for the time of the con-tract length in return for a price discount. These contract plans differentiate between consum-ers who Read More »
Click, Buy, Return – Using Clickstream Data To Uncover Behavioral Patterns In E-Commerce Product
Can we predict product return behavior from online shopping behavior? Prior studies have used clickstream data to analyze online shopping behavior and its impact on purchase decisions. This Read More »
Usage Frequency Neglect
Most people will agree that, except for products like a sunroof whose mere ownership can be a source of enjoyment, consumers must consider how often they expect to use whatever they intend to buy. Read More »
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