Consumer Protection
Success Factors Of Cause-Related Marketing In Germany
Cause-related marketing (CrM) campaigns are increasingly used by firms as a marketing tool to promote and differentiate their products from those of competitors. Nevertheless, little is known about Read More »
Author: Nina Langen, Carola Grebitus, Monika Hartmann
Contributor: eb™ Research Team
A Quantitative Study Of Dynamic Pricing And Its Effect On Brand Trust And Consumer Perceived
Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE. Research questions: What Read More »
Indian Consumer Purchasing Behavior Towards Branded Processed Food
This paper aims to provide comprehensive approach to the consumer purchasing behavior towards branded processed food. There are four broad objectives formulated and subsequently hypothesis was tested Read More »
The Effect Of Value Creation On Brand Trust In Indonesia During The COVID-19 Pandemic
This research investigates the society or guests' perception of value creation and brand trust and aims to know the effect of public value creation on brand trust in three, four, and five-star hotels Read More »
Ethical Consumerism And Its Effect On Purchase Decision: Evidence From Fashion Industry Of Pakistan
In recent years, customers increasing awareness of ethical consumption has become increasingly important for the business environment and ones lifestyle. Although it is observed that consumers are Read More »
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